Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how changes traffic to a website after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
You need to gain Insights to Optimize Your Marketing
• Do you know which pages on your site are costing you money?
• Are you confident that your web analytics numbers can be trusted?
We will examine your web analytics data to ensure that it’s both accurate and robust. Our Advance web analytics services and web analytics solutions are here to help company to implement & optimize their marketing initiatives and improve ROI.