SEM(Search Engine Marketing)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

Search engine marketing is a multi-billion industry spearheaded by Google, Bing, and Yahoo that is often broken down to two segments - free (organic) and paid (inorganic) search. Free search engine marketing, or search engine optimization (SEO), uses on-page and off-page strategies to help search engines better understand the relative importance of a website's pages. Search engine advertising, of pay per click (PPC) advertising, are advertising platforms search engines provide to advertisers to place their ads. Due to the growing competition and complex nature of "search," everyone wants to get visible on the search engine results.

With search engine marketing programs such as Google Ad words, we can help you achieve a highly targeted traffic to your website. With search engine marketing (SEM) your website advert starts appearing on Google instantly. The highly targeted keyword means your site appears for relevant users only and you pay only if your ad is clicked.

Supplementing your digital marketing channels with search marketing and PPC can yield immediate results. With the right strategy, you can achieve optimal click-through rates without getting sucked into bidding wars. Icon Web Solution provides guidance and partnerships that ensure your campaigns get the best results possible.